Messaging apps are now more popular than social networks, and they offer brands unprecedented reach. Conversational commerce is creating a new set of opportunities and challenges for engaging customers and using superior service to create brand loyalty.
To help businesses better understand the growing importance of messaging within the digital customer experience, we’ve created this practical mini guide to messaging apps. It looks at reasons behind the growth of social messaging as well as the role of chat bots and AI in delivering superior customer care.
Download the guide to learn:
- Why the use of social messaging is growing so rapidly
- What types of queries consumers use messaging for
- How social fits with messaging
- How chat bots can be used to enhance the customer experience
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