Game of phones: How mobile operators can use social channels to improve customer retention

19 October 2015

We recently talked on our blog about how businesses can use interaction analysis and predictive modelling to reduce customer churn. Here's the thing. As consumers move to digital communication...

Some of the most frequent questions brands ask us

27 July 2015

We thought it would be helpful to share some of the most common social media questions brands ask the Sentiment team. If you are looking at how social media management and engagement tools would...

The AA, RAC, Green Flag: Whose customers are the happiest on Twitter and whose customers have social media rage?

04 June 2015

The AA, RAC and Green Flag all offer social customer service on Twitter. Each has a different strategy. The AA and RAC both have dedicated Twitter customer care teams. @AA_Help tweets between 8am...

Ryanair looks to social to help improve customer service: But, does it have a 360 view of its customers?

26 June 2014

So, to gauge whether the airline is listening to its customer conversation with surround sound, we ran a comparative analysis of mentions around service made using @Ryanair, and tweets which just...

The most 'social' World Cup ever launches tonight: Is your brand ready?

12 June 2014

The biggest sporting event of the year launches tonight, with host nation Brazil kicking off against Croatia at 9pm (UK Time). Regardless of your industry sector, or the size of your brand, the...

Report: How do online retail brands perform on Twitter?

30 May 2014

Wireless sends social buzzing!

17 July 2013

Over the weekend the sun was out, the temperature soared and thousands flocked to London's Queen Elizabeth Park for one of the biggest festivals of the summer... Wireless!

Banking on social CRM

24 May 2013

Social media and the financial industry... you may think they are like chalk and cheese.However as more and more companies start to bring this new digital technology into their marketing...

Mancini gets the boot - the social reaction

17 May 2013

In the past few weeks, football management in Manchester has shifted dramatically. Firstly the big man in football, Sir Alex Ferguson, announced his retirement after 26 years at Manchester United...

Social Media Monitoring for Financial Services

07 May 2013

Sentiment Metrics recently took part in a webinar onSocial Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions...

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