The Uncertainty of Measuring Social ROI

01 July 2014

http://sentimentmetrics.com/

Social Media Meltdowns: Are They Preventable?

16 April 2014

This week brought us yet anothersocial customer service PR nightmare, with none other thanUS Airwaysleft red-faced after having toapologise for a pornographic postsent from their Twitter account....

Virgin Media's billing mishap goes viral on Facebook

26 April 2013

Picture this... you've just lost a member of your family and you're grieving. The last thing you need is insensitivity from one of your service providers. This is exactly what happened recently to...

Don't make a hash - of social media hashtags

29 November 2012

#susanalbumparty... What did you first see when you read that hashtag? Did you see the hashtag in full, or did you pick up on the bum party bit? My guess is the latter and I'm sure you're not the...

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