7 ways to deliver proactive social customer care

30 March 2017

Good customer care shouldn’t just happen when a customer has a complaint.  It also pays to engage and reach out to customers on social media when they’ve indirectly mentioned your brand or product...

Infographic: Social media complaints toolkit

29 September 2016

When we talk about social media complaints we’re talking in millions.  16 million UK consumers have used social channels to express dissatisfaction.  2 million US consumers do this every day.  In...

Press release: How 1st CENTRAL transformed customer engagement

11 February 2016

1ST CENTRAL, a leading UK insurance provider, is transforming its customer engagement programme by using Sentiment’s social customer service application to increase visibility on its community,...

Five tips for dealing with negative comments on your Facebook or Twitter page

16 October 2012

Have you ever logged into one of your social media accounts and noticed that your page has been littered with negative comments? Yes social media is great but it is also a platform of opportunity...

Primark VS Topshop - Who's winning on social media?

21 September 2012

As a follow up to our recent blog about a social media retail revolution, we've run a social media analysis of Topshop and Primark. Both have hit the mainstream news in the past month, and it's...

How can social sentiment analysis work for your brand?

17 September 2012

People will frequently go straight to social media to share their views about your brand, product or services. And, one of the most common questions our clients ask when selecting the Sentiment...

Virgin VS. FirstGroup ... A Social Media Analysis

28 August 2012

Richard Branson was livid when rail company, FirstGroup, recently won the bid for the West Coast Mainline. Virgin ran the line for more than 10 years. The Independent reported Branson thought...

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