Social customer service optimisation

26 September 2017

Delivering high quality social customer service is key to improving customer satisfaction and increasing loyalty. It’s a vital component of creating competitive advantage. But just creating a...

How to optimise social customer service for the peak retail season

13 September 2017

Last year UK online shoppers spent over £4 billion during the Black Friday/Cyber Monday weekend. This year research is predicting a spend of over £7 billion.  Online retailers need to be ready for...

Should you outsource your social customer service?

22 August 2017

Delivering high quality social customer care is a real challenge for many businesses. Social is a highly visible channel and any mistakes can be costly. Customers expect a speedy, personalised...

How to evolve and improve your social customer service

14 July 2017

Recently Sentiment joined UKCCF to host a special social media seminar designed to help businesses improve the performance of their social customer care programme. Leading brands such as Mazda, ...

Digested read - Hug Your Haters: How to Embrace Complaints and Keep Your Customers

07 April 2016

"Mobile and social technology, sociological and behavioural changes and heightened consumer expectations have radically shifted what it means to provide great customer service, and the resources...

19 social customer care statistics in 90 seconds

12 January 2016

Ok, we've got 90 seconds to show how social customer service is transforming the way businesses interact, and why it can longer be seen as the elephant in the boardroom.

Black Friday - is your brand prepared to stay social all weekend?

06 August 2015

Most consumers are in holiday mode. Most retailers are in Christmas mode and preparing for the peak season. Last year, Black Friday changed seasonal trading patterns in the UK for good. But, its...

Sentiment: New UI Release

18 February 2014

New lookandenhanced functionalitygives you even more value to monitor, engage, andsupport your 'social' customers.

We are delighted to update you on somenew product developmentswhich we are sure...

Does social media listening invade privacy?

20 February 2013

Social media listening is common practice for companies of all sizes. Knowing what your customers are saying about you or your competitors can help you improve your products and services, identify...

It's social media exam time!

13 February 2013

Is your management team hesitant about engaging on social media. Would an exam on communicating with your customers on social help? Lego thinks so. The global brand has announced its team will sit...

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