Are the Rugby World Cup sponsors putting customer experience at the heart of engagement strategies?

23 September 2015

Marketers are recognizing that customer experience is fast becoming the new battleground and most sustainable competitive differentiator. Social media has changed the power play between brands and...

24 hour #custserv people

11 September 2015

What happens in a day in the life of a Twitter customer service team?

How online retailers can visualise social customer service

02 September 2015

Social media is a compelling channel for online retailers to drive growth, improve brand awareness, sustain high customer satisfaction levels and increase referrals and traffic streams. And,...

Some of the most frequent questions brands ask us

27 July 2015

We thought it would be helpful to share some of the most common social media questions brands ask the Sentiment team. If you are looking at how social media management and engagement tools would...

Infographic: Small businesses split almost 50/50 on benefits of social media engagement

09 June 2015

Not all small businesses are actively engaging on social channels and recognize the opportunities that social networks provide for brands. That's the message from the latest research and...

Sentiment Announces SME Social Management and Engagement Plans

19 February 2015

Comment on this blog...