Are the Rugby World Cup sponsors putting customer experience at the heart of engagement strategies?

23 September 2015

Marketers are recognizing that customer experience is fast becoming the new battleground and most sustainable competitive differentiator. Social media has changed the power play between brands and...

24 hour #custserv people

11 September 2015

What happens in a day in the life of a Twitter customer service team?

How online retailers can visualise social customer service

02 September 2015

Social media is a compelling channel for online retailers to drive growth, improve brand awareness, sustain high customer satisfaction levels and increase referrals and traffic streams. And,...

Some of the most frequent questions brands ask us

27 July 2015

We thought it would be helpful to share some of the most common social media questions brands ask the Sentiment team. If you are looking at how social media management and engagement tools would...

Infographic: Small businesses split almost 50/50 on benefits of social media engagement

09 June 2015

Not all small businesses are actively engaging on social channels and recognize the opportunities that social networks provide for brands. That's the message from the latest research and...

Sentiment Announces SME Social Management and Engagement Plans

19 February 2015

The difference between 'good' and 'great' social customer service

26 September 2013
A lot of brands now offer a good level of social customer service, but very few offergreat social customer service.

The prevailing view of those within the customer service industry seems to be...

Interaction by consumers with brand social media accounts

01 March 2013

With85% of Brits now shopping online, it's no wonder that brands are being urged to engage on social ... and pronto! Online shopping partner, Webloyalty, and retail researcher Conlumino, recently...

An engaging 2013

02 January 2013

Is it really that time of the year again already?! A new year, a new start ... and all that jazz. Statistics show that social media will be more important than ever for brands this year. Social...

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