How Direct Line avoids using the long arm of corporate marketing on social

20 January 2016

Xmas seems a hundred days ago and pay day seems just as far. It's cold and you can't justify eating Toblerones for breakfast anymore. You probably heard the collective sigh on Twitter on ...

How social marketers can avoid making a hash of #tags

21 July 2015

Hashtags are used in every way we communicate these days. Obviously, they are used to galvanise engagement and categorize conversations and content on social sites - Twitter, Instagram, YouTube,...

Infographic: Small businesses split almost 50/50 on benefits of social media engagement

09 June 2015

Not all small businesses are actively engaging on social channels and recognize the opportunities that social networks provide for brands. That's the message from the latest research and...

Visual social customer engagement: 10 statistics

23 April 2015

Innovative customer service on social channels is about listening, monitoring, and proactively engaging with your customers and target audience. The pacesetter brands don't just react to complaints

Contact centres must integrate digital channels, or they will go the way of the dinosaurs

16 April 2015

http://sentimentmetrics.com/

Infographic: The best times to post social content

18 March 2015

Let's start with a given. If you engage on social channels you want to maximise the reach of your content for your target audience. Timing is everything and getting this right is a combination of...

The most 'social' World Cup ever launches tonight: Is your brand ready?

12 June 2014

The biggest sporting event of the year launches tonight, with host nation Brazil kicking off against Croatia at 9pm (UK Time). Regardless of your industry sector, or the size of your brand, the...

Online retailers need parcel couriers to deliver on social customer service

22 May 2014

http://sentimentmetrics.com/

Delivering an integrated customer experience

02 May 2014

http://sentimentmetrics.com/

Social Media Meltdowns: Are They Preventable?

16 April 2014

This week brought us yet anothersocial customer service PR nightmare, with none other thanUS Airwaysleft red-faced after having toapologise for a pornographic postsent from their Twitter account....

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